A cut of the profit of sales?
How does that make any sense?
By getting people in your store to get the card, they're likely to buy something from you. It's called "loss-leading".
So now the T is not only getting businesses to help fund the card and system in the form of advertising, but they're giving them money back to them?
How about a cut in the price of the frigging fare for the people who have to look at your stupid corporate logo everywhere?
Link to the Globe article: